About Me

Since 2008, I’ve reached over 200,000 entrepreneurs and small businesses from more than 30 countries around the world to help them turn their interests and passions into profitable online businesses while living their ideal lifestyle.

Through my training programs and coaching services, I’ve helped generate over $100 million in net profit for my clients.

Nothing I teach is based on theory – only what’s been proven to work through real-world testing and experience.

Whether you’re an aspiring entrepreneur, coach, consultant, expert, or simply someone who wants to turn an interest into profit, my specialty is helping you turn your goals into your everyday reality.

Here’s how I got started and achieved the success you see today…

When I started my online business in the UK at just 18 years old, I was studying subjects I hated at college during the day and working a minimum-wage job at a local supermarket called Morrisons in the evenings.

(Yep, stacking shelves with bread is exactly as boring as it sounds.)

For some proof and giggles, here’s what I used to look like back then when I was trying to look professional – complete with huge CRT monitor…

Wow – how times have changed! (2008)

Determined to find a way out and create a better life for myself – rather than living with my parents and living paycheck to paycheck on minimum wage – I began researching ways to make some extra money.

Of course, this only led to me finding all the scams and “get rich quick” opportunities online – which I unfortunately fell for.

But every cloud has a silver lining. When searching for what actually works when it comes to building a successful online business, I discovered the world of digital products. Except, back then, it was called “Internet Marketing”.

It took me roughly a year to cut through all the misinformation and trial-and-error, but eventually I built my first digital product – and named it possibly the longest and worst product name in history, “Internet Marketing Profit Machine”.

Despite the terrible name, I made my first few sales totaling around $100 USD. This was a HUGE development for me, as it proved it was actually possible.

Soon after, I created another digital product called “Web Design For Internet Marketers”, then acquired the resell rights to a small landing page software tool, which I named the “Point & Click Squeeze Page”.

With a lot more trial and error, my first $100 turned into my first $1000… then my first $2,000… then my first $5,000… scaling up over time.

I went from a burned-out skeptic to knowing this is exactly what I wanted to do with my life. I was hooked!

After this breakthrough, I decided to start the next chapter of my life at university in Portsmouth, UK, to study Marketing – so I could fast-track my way to success.

This was my first real taste of independence and freedom.

But after a few months, I started to grow doubtful about whether the university degree I was studying would actually help me grow my online business at all.

I knew the theory they were teaching me wouldn’t help me to see real results – I needed practical “do this, then do that” advice.

Add this to my less-than-ideal situation of living with 3 other people who did nothing but get high and drunk at 2am every day, and I made probably the best decision of my life so far…

… I quit university to focus on my online business full time.

I moved in with my then-fiancée’s parents – who were very supportive and welcoming – taking a space in their spare room for my new “office”.

Here’s the amazing state-of-the-art “office” where everything changed…

Yep – just a fold-out bed, shared with the family cat.

From here, I did a mix of freelance work (including copywriting, email marketing and whatever I could get hired for) while my monthly income from digital products was growing steadily.

The more trial-and-error I persevered through, the more I learned, and the more I earned.

(Fun fact: I would have made progress 100X faster if I dropped my stubborn ego and hired a coach. But you live and learn…)

Soon enough, I made enough to pay off all my student loans and buy my first car – a BMW 3-Series. Not bad for a 19-year-old!

As my income continued to grow, my then-fiancée and I managed to get our own place at a relatively young age – a 3-bedroom house.

THIS was the true freedom I was looking for the whole time – and it was all made possible by selling digital products.

From working on a fold-out bed in a spare room to my own dining table in my own place… I was living the dream!

Just a laptop and a dining table – the dream of earning from anywhere was finally coming true.

They say a change in environment can have a huge impact on your success – and that’s exactly what happened.

I was now earning over $10,000 per month from my digital products, which opened up a whole new lifestyle.

Impromptu weekend trips, long trips around Europe… even enjoying Italy for a few months at a time. It was a dream come true.

Not to mention, I was only working around 2-3 hours per day – usually spent helping customers and clients inside my paid programs.

(I was actually working so little that I thought I was doing something wrong or missing something important.)

From here, we eventually upsized to a converted chapel in the English countryside, thinking that would be our happily ever after.

… But it turned out to be the opposite. My then-wife and I drifted apart and went our separate ways with a difficult divorce. 

During this life-altering time, the last thing I could focus on was work. But it turns out having your own digital products generating revenue passively every day has its advantages when life throws you a curveball and you really don’t feel like working.

Even on days when I was consumed by loss and didn’t feel like getting out of bed, my income stayed consistent.

My customers soon started to notice the continued income I was generating with such low work hours, and started asking me to build their businesses for them.

At first I was reluctant.

Wouldn’t that be a lot of work? How would I juggle so many projects?

After declining for a while, their persistence led me to start thinking about how it could work logistically.

I did like the idea of having a “normal” business, with a team of employees to manage and more responsibility. It would also be a great way to gather new testimonials for my methods, as we’d be getting the results for them.

That’s when I introduced my very first agency-style done-for-you service – which I called the Ultimate Done For You Service. We started saying “yes!” to our coaching clients, building online businesses for clients from zero, and guaranteeing their first $100k online.

Selling at $20k per project, it wasn’t cheap. But considering clients were paying for a whole team of experts and receiving a guaranteed $100k net profit, people saw the return on investment and the service became very popular. This is when my business shifted more towards an agency than solely selling digital products and coaching.

Due to continued issues with the very old building work in the converted chapel, eventually I sold it and moved to London, where I enjoyed the city life for a while.

Part of this new environment – and my continued success with digital products – led me to purchasing my dream car, the Lamborghini Huracan.

(Hey, a “zero to hero” story wouldn’t be complete without a Lamborghini, right?)

Still being relatively young, I thought this was the pinnacle of success for me. All the successful people I knew had fancy cars. Not to mention I was a giant “petrol head” and couldn’t believe a car journey to the local supermarket could be such a fun experience.

Trading in my Maserati Granturismo for my Lamborghini Huracan at the dealership. (2018)

But like most people buying fancy cars, I realized there was more to life. Plus, after another breakup due to being on the receiving end of a toxic relationship, I was quickly getting bored with London – and the UK in general.

I wanted to exercise my freedom but wasn’t sure where I could live.

For some inspiration, I started traveling parts of the world I’d never been to before, including Mexico. 

As fate would have it, I had a chance match on Tinder (no judgement!) while I was in Mexico City. After spending time together for a week and falling in love with the place – and her – I decided to sell everything in the UK and move there.

After all, if the new relationship worked out, great! If not, it would be an exciting experience living there anyway. Plus, my digital business allowed me to work from anywhere – including getting a Mexico residency visa due to my above-average income.

This chance encounter actually turned out to be the new best decision I ever made, because after the COVID-19 pandemic, she eventually became my wife.

Marrying my soulmate, Mischell. (2021)

They say “behind every successful man is a woman who believed in him when no one else did”.

Mischell not only showed me the value of family, but also how to be the best man I can possibly be, every day. And this still continues to this day.

While we had a great time living in Mexico City for a few years, we were always curious about how our lives would be different if we lived in the USA. It was tough to ignore the pull of the American Dream.

Fortunately, just like for my Mexico residency, the USA has a visa specifically for entrepreneurs – the E-2 visa.

One of the main requirements for this visa is to have a US-based business, so I transitioned everything over to a US-based company brand, Digital Prosperity LLC.

Because of my successful online business and proven track record since 2008, I was able to get approved for that visa on our first try. This allowed us to live anywhere in the USA for 5 years! We could also renew indefinitely if we wanted to.

After a few vacations around the country to scope out our next place to call home, we soon moved to sunny San Diego, California.

On the day we moved in, we arrived to a completely empty house. Here’s us looking exhausted after a very long day, sitting in the closet with a takeout.

Our lives in San Diego were filled with plenty of beach visits, meals at great restaurants, social events with friends, and everything we could ever dream of.

We had an amazing five years there. The new company also hit its highest grossing month ever, at $112,000 in one month.

However, with the way the country was headed with the current administration, at the end of our 5-year visa, we made the difficult choice to move back to Mexico.

(This also allowed us to be closer to Mischell’s aging parents – so it was a win/win!)

While going through yet another move to a different country, the stress of running a popular agency started to become too much. Most days I would wake up with anxiety, thinking about how many clients were waiting for a response in Slack (even though it was only 9am), and as if my time wasn’t my own. I also felt like I was being pulled in too many different directions, and it had felt that way for a while. The business wasn’t fun anymore.

During the holiday season of 2025, I had time to think about what I really wanted in life, what I wanted my day-to-day life to look like, and what I truly enjoyed in my business.

I realized that over the years I had moved further and further away from my true passion and purpose – selling digital products and coaching people to achieve their goals. 

That’s when I decided to phase out the agency to new clients permanently, transition back to my personal brand, and better align my business with what I truly enjoy.

And here we are today – 18 years later – still helping people around the world to create and sell digital products, profitably and passively.

If you’re interested in shortcutting the multi-year journey I went through to achieve my dream lifestyle from zero, feel free to check out everything I’ve learned and what’s working right now here.

To your success!

James Francis.