Don't re-invent the wheel

Why You Shouldn’t Build Round Houses (Weird Story)

I’ll tell a short story here to illustrate why most people who try to build their online business alone usually fail to make a profit…

Let’s say the star of our story is called “Bob”. Bob is a newly-trained architect and building houses is all he’s ever wanted to do.

But Bob doesn’t want to fit in with the normal crowd, and wants to do something different.

He spends many days, weeks, months and even years learning cool-sounding tactics to give him “the edge” over other budding architects who build square houses using traditional methods, and FINALLY he lands on his best idea yet…

Using Time Profitably

What Does A Six Figure Information Marketer Spend Their Time On?

If you haven’t heard from me in a while, there’s a very good reason for it, as I’m often working hard “behind the scenes”…

After all, time goes by in your business whether you use it effectively or not. Personally, I choose to use it effectively to make the most progress possible in the shortest amount of time.

(That’s why my business is currently sitting around the $30k per month mark, and growing quickly – instead of still being stuck at square one.)

On the other hand, many beginners make use of their time in all the wrong ways and have little results to show because of it. So hopefully this short tutorial will reveal the most profitable way to invest your time when working on your online business.

To begin with…

Mindset Shift

The One Mindset Shift Which Generated $379,380.23 In The Last 19 Months

I don’t usually share my exact results because some people have a problem dealing with large numbers. But today I’m willing to share my numbers to prove a point which will hopefully change your online business forever.

Over the last 19 months, my business has generated over $379,380.23. The reason I say “over” is because that’s just the money that went directly into my PayPal account.

Now, it goes without saying that this profit would NOT have been generated if I had the wrong mindset. After all, do you see Bill Gates, Richard Branson or Brendon Burchard refunding their way to the top? Heck no – they take action because they’re committed to the outcome!

But there’s one mindset in particular which made all this possible…

4 Lessons Learned From A 4-Week Vacation

5 Lessons Learned From A 4-Week Vacation

My coaching clients will know that I just spent the last 4 weeks in Rimini, Italy for some much-needed relaxation.

Photo Of Our Roof TerraceBest of all, I didn’t need to ask for anyone’s “permission” or spend every day glued to my laptop…

Instead, my wife and I enjoyed our apartment and roof terrace (pictured on the right) in the beautiful weather, with the best food we’ve ever tasted.

But during this time, I learned 5 important lessons about running an online business on near-autopilot…

The Magic Is In The Metrics

The Magic Is In The Metrics

How much money you MAKE per prospect – How much money it COSTS to acquire a new prospect from your advertising = Your profit.

That’s the “holy grail” equation which rules a successful online (and offline) business. That’s all that matters.

Read the first sentence again.

If you’re spending more to acquire new prospects than you’re making in sales, you lose. Good luck keeping your business afloat.

But if you’re making more in sales than it costs you to acquire new prospects, you win. I’ll see you at the six figure mark pretty shorty.

The truth is, I wish it was that simple – but there are many hidden elements of this simple equation.

Let’s go through them now…

Competitors

Should You Be Afraid Of “Competition”?

A common reason for most beginners to stay stuck in their tracks is the fear that their sales funnel and/or content will be inferior to that of their competitors.

This often leads to you being led round in circles in the deadly cycle of research and self-doubt, resulting in you moving no further forward, day after day, week after week, month after month.

If this sounds like you, don’t worry – there’s good news!

The truth is, it’s definitely NOT your fault. I know that plenty of people will disagree with me on this, but too many articles and pretend “gurus” place too much emphasis on your competition in your market or niche – to the point where you feel that beating your competitors is everything.

But there’s one problem with this train of thought…

How can you move forward as a beginner if you’re too afraid and paralyzed to do so, because you’re “not as good” as your competition, and the only way you WILL be better is by moving forward and becoming good at what you do. It makes things almost impossible!

(Plus, this is exactly what held ME back when I first set up MY information marketing business.)

So instead, you need to…